Orchestrate:

A new identity doesn’t live in a design studio. It lives in the real world, on billboards and in print ads, on letterhead and sales collateral, online and on paper. It is everywhere your organization needs it to be. Just as graveyards are full of “indispensable” men, they also are full of great concepts that were poorly executed. And don’t forget: The way a new identity is launched is important. You want to send a message — make sure it is the message you intend.

Orchestration
To Do List

Tooling
Assembly
Staging
Launch
Measure
Nurture



Orchestrate