Not Your Grandfather’s Spot Remover.

Zep Superior Solutions

Stain, spill, spot? Mold, mildew, muck?? Zep makes the kind of specialty chemical products you need...

...and sells them to industrial, institutional and retail customers. Zep first approached Wages to help lend its 50-year old logo renewed punch without compromising its solid brand recognition among loyal users. So … sometimes a tweak in font, weight, color and shape is all that is required to add new luster to an old brand — and to send a message to new customers that an old brand still can do it, no matter how filthy it is.