Thirty and Thoroughly Modern.

Mighty Auto Parts

Mighty is an auto parts company with franchises located across the nation.

It came to Wages for help creating a graphic system for its vehicle fleet. Wages advised the company to seize the opportunity by reinvigorating its brand with a refreshed identity conveyed upon the hundreds of “rolling billboards” in its fleet. By retaining the company’s strong color palette, Wages honors the company’s 30-year heritage while thoroughly modernizing the brand with an entirely new look and feel.